Click here to access links to speaker presentations from SMBS13.


Ric DragonRic Dragon, CEO, Dragon Search and author of Social Marketology

CEO and co-founder of DragonSearch, Ric Dragon has more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing.

He is a sought-after speaker, having spoken at numerous marketing and technology conferences.

Ric is also a regular guest columnist for Marketing Land, and Social Media Monthly.



Sam Fiorella, Chief Marketing Sensei at Sensei Marketing

Sam’s expertise in interactive and social media marketing has been earned through 20 years of senior level management experience.

Sam is a force of nature when it comes to engaging & motivating crowds.

Sam is the creator and moderator of the weekly #bizforum Twitter debate where business professionals discuss the pros and cons of trending business-related topics each week.


Sean McGinnis, Founder of 312 Digital

312 Digital is a boutique digital agency in Chicago that also provides in-person digital marketing training to business owners, marketers, consultants and agency personnel. An actor and lawyer by training, Sean has created winning online marketing programs for hundreds of companies since 1999.

Sean has led several internet businesses and teams including one of the largest SEO teams in the US. Sean regularly speaks and writes about digital marketing. You can connect him on Twitter, LinkedIn, Facebook and Google +.


Peter McGregorPeter McGregor, Digital Strategist & Social Media Dynamo for Toronto PR Agency Strategic Objectives

As the Social PR Manager at Strategic Objectives, Peter  builds, maintains, and protects the digital properties of some of Canada’s best known brands through Social PR strategies and Community Management.  He provide strategic counsel and develop integrated strategies to compliment traditional public relations and media relations programs. Peter also manage many social media properties, digital ventures and provide high-level reporting. His strategies include growth, sentiment improvement, contesting, and crisis management. Reporting includes owned analytics industry trends, and other, independently-sourced analytics tools.

Peter is well known for his humorous, engaging speaking style and never fails to bring down the house!

Dr. Natalie L. PetouhoffDr. Natalie L. Petouhoff, Business Strategist & Consultant; Social Media ROI Specialist, CEO at Social Business Builders: The Results Group

As a Forrester Analyst, Dr. Natalie led the pack by writing the world’s 1st social media ROI model. Today companies rely on Dr. Natalie’s 7 Steps to FastTrack Social Media Business Successto help them create a plan, justify it to upper management, track the progress, do more of the right things and integrate it with traditional business objectives to obtain an ROI.

As a sought after thought leader, Dr. Natalie’s work is featured in Huffington Post, USAToday, Adage, BusinessWeek, Fast Company, The New York Times and The Wall Street Journal; is the subject of four books including Like My Stuff: How to Monetize Facebook, numerous best practice white papers and makes her a top choice as a TV commentator.

Ted RubinTed Rubin, Chief Social Marketing Officer at Collective Bias

Ted is the Chief Social Marketing Officer of Collective Bias  a Social Shopper Media Company that drives retail sales through the coordinated creation of social media stories. He is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™.

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; and one of the most interesting CMOs on Twitter according to Say Media. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was officially released January 29th. Connect with Ted… http://TedRubin.com

Dr. Niels Schillewaert,Dr. Niels Schillewaert, Managing Partner USA and co-founder at InSites Consulting

Dr. Niels Schillewaert is Associate Professor of Marketing at the Vlerick Leuven Gent Management School and managing partner of InSites Consulting. At InSites Consulting he manages consulting & research projects and is Director of the R&D department. InSites Consulting is a full service online market research company delivering product innovation, pricing, branding, loyalty, marketing communication as well as media research.

Niels was awarded for his research several times and published at ESOMAR as well as in leading scientific journals such as The International Journal of Research in Marketing, Journal of Services Research, Journal of the Academy of Marketing Science, Industrial Marketing Management, The Journal of Business Research, The Journal of the Market Research Society and Information & Management.

Deb WeinsteinDeborah Weinstein, is co-founder, partner and president of Toronto PR Agency Strategic Objectives

Strategic Objectives is an international award-winning, full-service public relations agency that delivers smart ideas and better solutions to many of Canada and the world’s leading brands. Headquartered in Toronto, Strategic Objectives is IABC/Toronto PR Agency of the Year 2011 and 2012 and employs more than 40 top public relations professionals, in addition to associates across Canada and PR partner firms around the world.

Deb is a master communicator, marketer and entrepreneur, who received the Queen’s Golden Jubilee Medal for Outstanding Contribution to Canada and its Communication Industry, started her career as a broadcast journalist at CBC and CTV Networks. Today she leads her team and her clients in conceiving and implementing breakthrough integrated, results-driven marketing strategies and programs that drive social influence, brand awareness, acceptance and sales.