Agenda

Monday, May 13

6:00 – 9:00 pm Pre-conference Party – Location(s) TBA!

Tuesday, May 14

 

*speakers and times subject to change

 

Session Descriptions

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Session: Measuring the Impact of Influence in Social Media Marketing
Presenter:Sam Fiorella

During this session, Sam will highlight the factors that impact how consumers are influenced to take action online and the challenges faced with current software solutions and strategies. He’ll present a new methodology for how businesses can evolve this practice from a promotional and branding exercise to a measurable lead generation and sales conversion effort.

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Session: Build Greater Intimacy with Clients and Profit from ROR: Return on Relationship
Presenter:Ted Rubin

If you want to continue to reach your market in this social media age, your communications, public relations, and marketing need to focus on building relationships. Your metrics need to expand beyond ROI (return on investment) to include ROR: Return on relationship. ROI is simple dollars and cents. ROR is about people… the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing. Discover new ways to build greater intimacy with your target audience, your clients, and consumers–how to “look them in the eyes digitally” and increase trust, loyalty and advocacy.

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Session: Creating Social Media Marketing Strategy
Presenter:Ric Dragon

Even for professionals that eat, drink, and sleep social media marketing, it can be easy to become overwhelmed by the unceasing changes. In this session, Ric Dragon will present a whole-system approach to planning a social media strategy.

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Session: ROI of Social Media
Presenter:Dr. Natalie Petouhoff

As a Forrester Analyst, Dr. Natalie Petouhoff created the first Social Media ROI Model. She’s been working with brands on social media strategy, organizational readiness, risk, benchmarking and implementation. In this session Dr. Natalie will share her insights, expertise and experience determining Social Media ROI.

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Session: Social Media SOS
Presenters: Deb Weinstein & Peter McGregor

Social media blunders, embarrassments and #fails can damage a company’s reputation and the bottom line.  Deb and Peter will present examples of small business social media gone awry and explain  what went wrong and why. This session promises to be both educational and entertaining.