Sessions

There are several options for participating in the Learning Labs:

  • You can either hand pick the topics that are of interest to  you ($50 per session)
  • Or you can purchase an all-inclusive pass ($325 for all seven sessions)

The choice is up to you, however would like each Learning Lab to feel like a cohort group and therefore would encourage you to to consider participating in each session so you can get to know your group and enjoy the additional benefit of networking.

May 23 from 9am-12pm-> Twitter from Soup to Nuts

Everyone’s talking about Twitter but it still doesn’t make sense to you in terms of how to use it and how it’s going to help your business. Sound familiar? This is a Lab for you! Requirement: Prior to this class, we ask that you register at Twitter.com and come to class with your login and password – this way we can get right to work. If you have a laptop or preferred device to work on, we recommend that you bring it with you.

Location: Canisius College at Regis South.


July 25th from 9am – 12pm ->  Facebook and Other Emerging Media that your Customers Care About – Do You?

Step by step instructions on how to use Facebook for your business…and how not to. You’ll be introduced to the new layout as well as learn strategies that work.

Location: Canisius College at Regis North.


September 26th from 9am-12pm -> LinkedIn and YouTube

Two social platforms that most people are familiar with are LinkedIn and YouTube, but are you using them to get the most bang for your buck?

Location: Canisius College Women’s Business Center – Demerly Hall –  23654 Main Street


November 14th from 9am-12pm -> Blogs and Blog promotion

Do you have a blog? Are you getting the results you hoped to? Are you thinning of starting a blog but have no idea what’s involved?

Location: Canisius College Women’s Business Center – Demerly Hall –  23654 Main Street


January 23rd from 9am – 12pm -> Is Your Company Ready for Social Media? 

Now that you’ve learned the how-to of social media, let see if your company is ready to embark on a social journey. Can you have a successful social media campaign if your company is not ready to adopt a “social” mentality?

Location: Canisius College Women’s Business Center – Demerly Hall –  23654 Main Street


March 20th 9am-12pm-> Social Media, PR and Branding – what does all this mean for your business?

Using relevant and highly successful case studies, we will discuss how integrating your marketing plan with PR, SM and CSR has awesome power to target key audiences with relevant, credible information that reaches into their hearts, minds and wallets; and promotes positive consumer awareness and buy-in that will help you build your brand, cut advertising costs, and give back to your community.

Location: Canisius College Women’s Business Center – Demerly Hall –  23654 Main Street


April -> SEO (Date and details To Be Announced)

Hear how Marketing is shifting from broadcast to micro-segmented relationships. All of this directly impacts both off-line and on-line marketing.

Location: Canisius College Women’s Business Center – Demerly Hall –  23654 Main Street